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The Gap Between Imagination and Reality, and the Conversations That Erase Hesitation

AnonymousJune 22, 2026 at 10:19 AM 15

Truman Customer Story Column

The Gap Between Imagination and Reality,
and the Conversations That Erase Hesitation

- Incheon Branch -

"I thought it was a traditional Korean medicine clinic."

"I thought it was a traditional Korean medicine clinic" — the feel of the clinic space

In a gynecomastia consultation, the patient's very first words set the tone for the entire visit.

"I wasn't worried"

The first line of the review was steady and firm.
"I wasn't worried."

What that single line means is clear.
He had done his research, sorted things out, and only then knocked on the consultation room door.

"I thought it was a traditional Korean medicine clinic"

His answer about his first impression of the clinic left the deepest impression on me.

"I thought it was a traditional Korean medicine clinic."

At first it may sound like a light joke, but I take that line seriously.
I have always wanted the space a man first walks into with concerns about his chest to feel
calm and composed, rather than like a cold surgical hospital.

"I don't even remember being woken up"

This was his answer when asked about any memorable scene during surgery.

"I don't even remember being woken up."

That single line brought me the greatest relief. The first condition of a good surgery is that the patient never needs to remember that time at all. It means the anesthesia took hold properly, the operation proceeded smoothly, and the recovery was stable.

"Wearing a white T-shirt"

This was his answer to what he wanted to do first after surgery.

"Wearing a white T-shirt."

A white T-shirt is the simplest piece of clothing there is.
But for someone self-conscious about his chest, it is also the hardest one to wear.
Because it shows every line exactly as it is.

"If you want to wear a white tee, just do it"

This is what he left for others carrying the same concern.

"If you want to wear a white tee, just do it."

In the end, the decision doesn't begin with some grand resolution, but with a light little line like
'I just want to wear a plain white T-shirt comfortably.'

In the end, the decision doesn't begin with a grand resolution,

but with a light little line:
"I just want to wear a plain white T-shirt comfortably."

Our Incheon Branch will stand by your side at every moment with care and skill.

- Dr. Sangkyu Kim, Head Director, Trueman Incheon Branch -